CrossEye, Inc was given the opportunity to offer new go-to-market branding design solutions for the materials of Italian-based, Huber AgroSolutions owned companies of Biolchim, Cifo and Ilsa. We began by developing an high-level strategy for how these three companies would fit into the overall branding of Huber AgroSolutions as well as their sister companies. In this process, CrossEye, Inc developed a definitive shape for each of the three company brands that would play off the well-established triangle branding of the USA-based sister company, Miller Chemical and Fertilizer. From those basic shapes were born design solutions for the implementation of the shapes throughout the branded materials. These design solutions were turned over to Huber AgroSolutions and utilized by the individual designers in Italy to expand upon for a complete re-launch of each companies go-to-market branding.
CrossEye, Inc was hired to plan, design, code and implement a fully customized conference management system that can manage an unlimited amount of simultaneous conferences taking place at an unlimited amount of venues with thousands of attendees. After more than a year in development, the site launched with the ability for multiple levels of system administrators to manage individual attendees, multiple conferences, assign lodging at local hotels, send out email messages from the system, display individual conference dashboards, export formatted records, archive records and collect all deposits in multiple forms of payments. This new online resource has been used to manage up to six conferences with more than 25,000 attendees in a single year. The system was coded in PHP and built for growth while continuing to be easily updated / modified upon request to further it’s already powerful capabilities.
CrossEye, Inc was given the opportunity to re-design the go-to-market brand look and feel for Miller Chemical and Fertilizer, a Huber AgroSolutions owned company based in Hanover, Pennsylvania. The new design solution was centered on the long-established forty-five degree angle appearing in the lower left corner of all materials, CrossEye, Inc developed a more clean look with plenty of white space to emphasize the progressive / innovative nature of Miller’s family of products. Additionally, we flipped the usual dominant color spaces from the top to the bottom allowing the new brand messaging to be the hero while the visuals inhabited a secondary but still important footprint.
