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fire retardant materials complete product family logo re-design
CrossEye, Inc was asked to design and develop a new product logo solution for Huber Specialty Minerals entire line of fire retardant materials. This line encompassed 24 different products under three different categories (Oxides, Specialty Materials, Fire Retardants & Smoke Suppressants). Incorporating the well-recognized brand colors from years of marketing (blue, orange and green) along with Huber Specialty Minerals corporate font, CrossEye designed a unique icon solution that featured a simple shape to represent each category framed by a hexagon (representing the scientific nature of these products) which also had a hidden checkmark within it. Next, we positioned the category icons within the typographic solution in the same location one would fine the small circle in any temperature reading since these products are all about managing high temperatures.
