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re-designed the go-to-market brand look and feel for miller chemical and fertilizer
CrossEye, Inc was given the opportunity to re-design the go-to-market brand look and feel for Miller Chemical and Fertilizer, a Huber AgroSolutions owned company based in Hanover, Pennsylvania. The new design solution was centered on the long-established forty-five degree angle appearing in the lower left corner of all materials, CrossEye, Inc developed a more clean look with plenty of white space to emphasize the progressive / innovative nature of Miller’s family of products. Additionally, we flipped the usual dominant color spaces from the top to the bottom allowing the new brand messaging to be the hero while the visuals inhabited a secondary but still important footprint.
